2016 - Present
As a Senior UX/Product Designer at Amazon/IMDb, I have played a pivotal role in enhancing the experience for Entertainment Industry Professionals. My contributions have been instrumental in designing and launching key features such as Track, the redesigned IMDbPro Home Page, and the advanced Search Discover tool. Additionally, I have taken the lead as the Principal UX Designer for the Amazon Gather tool, revolutionizing the way Amazonians plan gatherings during the challenging times of COVID.
2016
At Coverhound/CyberaPolicy, as a Senior Product Designer, I spearheaded innovation within the insurance technology industry. By conducting comprehensive user research and employing interactive prototyping, I introduced transparency and simplicity to insurance options, providing digital shoppers with instant quotes and curated comparisons. My efforts have reshaped the insurance landscape, making it more accessible and empowering for consumers.
2009 - Present
In my role as a Principal UX Consultant at Brandhorse, I have been instrumental in conducting customer research, performing website audits, and developing and testing prototypes. By leveraging my expertise in user experience best practices, I have been able to identify and address UX shortcomings, offering innovative solutions that exceed expectations. Taking a strategic and holistic approach, I have successfully transformed apps and websites into user-friendly platforms.
2008 - 2011
During my tenure as a UX/UI Designer at Fox Interactive Media/Myspace, I demonstrated my expertise in design strategy implementation, crafting captivating user experiences for brand and partner initiatives. Through my proficiency in Design, HTML, CSS, and JavaScript, I created end-to-end micro-sites that effectively engaged users and leveraged user-centered design principles.
2005 - 2008
During my tenure at Myspace, I held the position of Sr. UX/UI Designer and Front-End Developer. My primary responsibilities involved creating branded microsites and collaborating with advertising partners. Working within a fast-paced environment, I utilized HTML, CSS, and Javascript to develop templates that streamlined the rapid turnover of projects. Initially part of a team of 5 designers, I later contributed to scaling the team to 15 members. This collaborative effort supported high-profile multi-million-dollar advertising campaigns.
2004 - 2005
As an Art Director at MGA, I spearheaded the development of packaging designs and set the art direction for The Bratz toys and games. My role encompassed creating essential brand elements and key art, with a focus on typography, color schemes, motion graphics, and incorporating the latest design trends. I took accountability for crafting visually impactful materials that effectively represented the brand.
2002 - 2004
As a UI Designer at The Cimarron Group, I held a key role in managing collateral and production design for campaigns aimed at high-net-worth clients. I was entrusted with executing brand strategy, providing art direction, and creating interactive designs optimized for various digital platforms. Notably, my flagship accounts included Universal Studios Hollywood, Lexus, and Lalique.
2002 - 2004
During my time at Park Media, I undertook three positions: Marketing Coordinator, Media Designer, and Web Designer. In these roles, I played a pivotal part in overseeing collateral and production design for campaigns targeting high-net-worth clients. I specifically focused on a new media platform centered around parking spaces. Within this role, I executed brand strategy, provided art direction, and created interactive designs tailored for both physical and digital platforms. Notably, my flagship accounts included Volkswagen, Lexus, and Gladstones restaurant.